Client
YPF
Pitch Line
After 36 years of waiting, The World Cup won by argentina in Qatar brought the country together.
Everything was peace and love. But it didn’t last long.
Because what football had united, the elections separated.
The country was now more divided than ever.
Until YPF, one of Argentina´s most emblematic brands,
joined forces with the only person capable of bringing them back together.
Preguntas más frecuentes
The song "Zona de promesas" was chosen because it perfectly encapsulates Lionel Messi's life and career. From his humble beginnings in Rosario, to the lost final in 2014, and finally the World Cup triumph in 2022, "I want to go back, just to kiss her". This captures the essence of perseverance, determination, and hope that have defined his life.
Zona de Promesas
Gustavo Cerati
Mom knows well
I lost a battle
I want to go back
Just to kiss her
It's not bad to be my owner, again
Nor fear that the river bleeds and calms
As I tell her my prayers
It takes time to arrive
And in the end In the end,
there's a reward
One day before the launch, the commercial went viral and organically surpassed 1 million views.
